Fashion Design and Production

4 Year Degree in History and English

*manage day-to-day business operations, including planning and execution of photoshoots, branding and social media strategies, listing and selling product online and in-person.
*enhance product awareness and marketing strategies - managing company website and media accounts.
*develop business plans, processes and procedures to provide a carefully curated and fashion-forward vintage experience to my current and future customer base with a strong focus on customer experience.
*study the retail market to determine optimal pricing of goods and services and capitalize on emerging trends and opportunities.
assess financial reports and statements regularly to update procedures and operations for greater profitability.
*connect professionally with customers regarding questions and queries in a timely manner; gathering necessary information to make educated decisions and address any concerns with customer experience top of mind.
*develop and nurture lasting customer relationships by : maintaining professionalism, respond quickly to inquiries, concerns, and creating and maintaining an excellent customer experience overall from start to finish of transaction.

I held various roles and responsibilities across my long career with lululemon athletica (2001-2019) which was a master's class in business management, leadership and people development :

Retail Management/Leadership and Development (Toronto/Newmarket)
Small Productions and Office Manager (Hemming Operations/Toronto Head Office Manager)
Community Development (Pre-Branding/Store Openings)
Marketing and Branding Manager (Community Manager)

Emerging Market: part of small, grass-roots team that successfully saw the development of the company from infancy to an established and successful International brand.

Pre-Branding and Community Marketing Manager : established brand awareness in new markets, planned and executed media events, pop-up events, warehouse sales and store openings, recruiting and hiring, creating community partnerships and fostering and maintaining Ambassador relations.

Hemming Operations Manager/Head Office Manager : maintained office ordering and general maintenance, responsible for hiring, training and ongoing development of employees, created operations manuals and standardized production procedures, created streamlined production schedules, managed continuous improvement initiatives to drive gains in quality, flow and output of operations, resolved issues quickly to maintain productivity goals, reviewed work for quality and compliance with company standards and design specifications.

Retail Sales Operations: responsible for day-to-day retail operations including sales goals and metrics, cash-flow, budgets and reporting, recruiting and hiring, leadership and development, employee and customer experience.