- Tottenham, Canada
- June 24, 2023
Education
Experience
- Provide brand development, management, and content writing services to small businesses
- Write content for a diverse array of industries, such as coaching, cannabis, health + wellness, marketing, and advertising
- Offer coaching and honest advice to help clients fine-tune their marketing objectives and meet their goals without breaking their budget
- Develop brand guides for each client to keep the messaging consistent, timelines tight, and minimize revisions
- Developed and executed social media, advertising, and digital marketing plans for a diverse array of clients
- Worked with internal stakeholders to create a marketing content strategy for a newly acquired B2C SAAS brand (Lunchbox)
- Managed multiple campaigns from ideation to execution for a variety of mediums, including email, webinars, and print ads
- Created video and written content that directly resulted in a 37% growth in program sign-ups
- Analyzed and presented data from SalesForce, Google Analytics, and Hootsuite to help hone KEV's overall content strategy
- Developed a social media brand voice and posting strategy for two unique brands
- Developed, wrote, scheduled, and distributed all of Inscape's written and digital content across three unique brands: Inscape, Inscape at Home, and Office Specialty
- Worked closely with the Human Resources department to plan, compose, and distribute internal communications to over 250 employees across the US and Canada
- Managed Inscape's Continuing Education Program and was responsible for course ideation, presenter training, scheduling, reporting, and certifying over 1500 IDCEC and AIA members
- Collected and reported on analytic data for web and social to senior management and board members
- Managed a broad portfolio of marketing programs cross-functionally across many departments
- Led the ideation, planning, and execution of all corporate events, resulting in more than $400k in sales
- Sourced and secured more than $30,000 worth of unique gifts and experiences for external influencers that spoke to Inscape's brand vision and values
- Managed content for the company's social media profiles across two brands (Youtube, Instagram, Facebook, LinkedIn, and Twitter), resulting in a 500% engagement increase overall and a successful expansion with Indigo.